ElisabettaV°73 was created by the designer Elisabetta Armellin. Elisabetta attended the Venice Academy of Fine Arts and began working as a consultant in the design offices of major Italian brands, until 2012 when she founded the brand V°73: V like her hometown Venice - 73 as her year of birth.

In only three years the brand has grown exponentially and is now present in about 400 stores worldwide, including 200 multibrand boutiques in Italy and 200 across Europe, the Middle East, the Far East and the United States. Among the most important retailers: Tandem Jesolo, Anna Ravazzoli Milano, La Rinascente Milano, Spinnaker Alassio, Fiacchini Forte Dei Marmi, Luisa Via Roma Firenze, Lungovigno Livigno, Russo Capri, Zita Fabiani Roma, Mimma Ninni Bari, Giglio Palermo, Castangia Cagliari, Fashionette Dusseldorf, Lorentz Bach Gstaad, Vakko Istanbul, Play Barcelona, House Of Fraser Abu Dhabi, Bugatti Dubai Mall Of Emirates, Ashinto Mosca, Robinson Singapore, Isetan Tokyo, Harvey Nichols Hong Kong, Twist Hong Hong, Pan Crystal Taipei.

In October 2013, the first V°73 flagship store opened in Miami. The charming location in the Design District, the new heart of fashion, has been chosen for communication and marketing purposes, but also for the great potential of the area, which is attracting investment from all the big international fashion groups. In December 2014, the brand opened its first boutique in Italy and chose Venice, the favourite of the designer. Very close to Piazza San Marco, in the poetic Calle Frezzaria, with its splendid thirteenth century palaces, the boutique is modern but at the same time luxurious, which is V°73's philosophy.